Case Studies

How Forward Kitchens increased their deal closing rate from 40% to 87% in just 30 days

2023 M06 28

A sales leader speaking confidently, gesturing with hands to emphasize key points, exuding leadership and expertise.

Before using Roger, Forward Kitchens tried DocuSign, PandaDocs and a whole bunch of other eSignature solutions.

However, these solutions were clunky and felt too heavy-handed which sometimes scared customer. This meant only 40% of the sales contracts they sent out resulted in closed deals, so their teams were spending more time following-up than chasing new business.

They wanted something better.

The results

Almost overnight, the agreements were signed faster and Forward Kitchens was able to increase their deal closing rate from 40% to 87%. This means, with the same number of leads, they were able to sign 2x as many deals.

Their sales team was faster, happier, and richer.

They also loved that the entire set-up and training process for new team members only took a few minutes.