Case Studies
From 40% to 87% Close Rate in 30 Days
2023 M06 28
🧠 Case Study
How Forward Kitchens Increased Their Deal Closing Rate from 40% to 87% in Just 30 Days
Before discovering ROGER, Forward Kitchens had tried nearly every major eSignature platform out there—DocuSign, PandaDoc, and a handful of others. But each tool came with the same problem: they were too bulky, too complex, and ultimately, too intimidating for customers.
Instead of streamlining the sales process, these platforms introduced unnecessary friction. Prospective clients would hesitate or drop off entirely, and the sales team found themselves chasing signatures instead of closing new deals.
At the end of the day, only 40% of their sent contracts were actually getting signed. That’s a lot of missed opportunity—and a lot of wasted effort.
The Challenge
Forward Kitchens needed something different. Something leaner. Faster. Friendlier.
Their goals were clear:
Increase contract completion rates
Eliminate delays caused by clunky signing tools
Reduce follow-up fatigue for the sales team
Get more wins from the same number of leads
In short, they were looking for a signing experience that felt like a natural extension of their sales process, not a roadblock.
The Switch to ROGER
After implementing ROGER, things turned around almost instantly.
The intuitive interface, fast load times, and streamlined signing flow made contracts feel effortless—for both their team and their prospects. Instead of explaining how to sign or chasing down confused leads, reps could send a link and move on confidently.
With ROGER, Forward Kitchens was able to:
Send easy-to-use contracts that didn’t scare off prospects
Eliminate tech friction during closing
Track signer progress in real time
Onboard new reps in minutes—not hours or days
The Result
Forward Kitchens revamped their contract signing rate with ROGER, empowering their team to close deals faster and with greater confidence.
In just 30 days, Forward Kitchens increased their deal closing rate from 40% to 87%.
That’s more than double the number of closed deals—with no change to lead volume. Same number of leads. Twice the success.
The ripple effects:
Their sales reps were faster, because they weren’t bogged down by follow-ups.
They were happier, because their close rates shot up.
And yes, they were richer, thanks to a huge boost in conversions.
Even better? The team loved how fast and easy it was to train new hires. Set-up took minutes, not days. No complicated onboarding. Just plug in and start sending.
Why It Worked
ROGER didn’t just replace their old eSignature tool—it removed friction at a critical point in the sales journey. By making contracts feel easy, natural, and non-intimidating, Forward Kitchens kept momentum strong and eliminated the drop-off that had been holding them back.
They proved that better tools don’t just improve productivity—they directly impact revenue.
If your team is spending more time chasing signatures than closing new business, it might be time to simplify. Forward Kitchens did—and they’re not looking back.