How the Nash team 2x their deal closing rate to 73%

🧠 Case Study

How the Nash Team Doubled Their Deal Closing Rate to 73%

When the Nash team took a hard look at their sales process, one thing was clear: the way they were managing contracts just wasn’t working.

They were relying on PDFs sent over email—a system that may have worked years ago, but now only created friction. Customers found the process outdated, and internal teams were spending too much time chasing edits, redlines, and signatures across scattered email threads.

Every contract felt like a grind, and worse, too many were stalling out before getting signed.

The Challenge

The team at Nash was experiencing:

• Long turnaround times for contract review and signatures

• Confusing back-and-forth emails with redlined PDFs

• A lack of visibility into where deals were getting stuck

• Frustration on both sides of the table—sales reps and customers alike

It was costing them time, deals, and momentum.

What they needed was a contract management solution that felt modern, fast, and intuitive—something that would not only make things easier for their team, but also provide a better experience for the customer.

Enter ROGER

That’s when the Nash team made the switch to ROGER—and it changed everything.

With ROGER, they were able to:

• Replace static PDFs with interactive, web-based contracts

• Track contract status in real time, including who’s viewed or signed

• Enable seamless collaboration on redlines, comments, and edits

• Deliver a clean, mobile-friendly experience that customers actually enjoyed using

No more downloading attachments. No more awkward edits in Word or waiting days for signatures. Just clean, streamlined contract flows that worked for everyone.

The Results

Nash more than doubled their contract signing rate—from the mid-30s to 73%—after switching to ROGER, dramatically improving sales performance.

Since implementing ROGER, Nash’s deal closing rate has more than doubled—from the mid-30s to 73%.

Let that sink in. With no change in lead volume, they’re now closing twice as many deals. That’s a massive gain in revenue potential, efficiency, and confidence.

Here’s what changed:

• Faster signatures: Contracts that once took days to sign are now getting completed in hours.

• Less follow-up: Sales reps spend less time chasing paperwork and more time closing new opportunities.

• Happier customers: Signers love the clean interface and the ease of reviewing and completing agreements.

• Streamlined collaboration: Internal approvals and customer edits happen faster, without version control headaches.

It’s not just the numbers that have improved—the entire experience feels better for everyone involved.

A Process the Whole Team Loves

One of the biggest wins for Nash has been how quickly their team adopted ROGER. There’s no steep learning curve. New hires get up to speed fast, and seasoned reps finally have a tool that supports their workflow instead of slowing them down.

Perhaps most importantly, their customers no longer hit roadblocks or get stuck trying to figure out how to sign a document. Everything just works—on any device, at any time.

Why It Matters

The Nash team’s story is proof that modern contract workflows aren’t a “nice-to-have”—they’re a growth lever.

By making signing easier and faster, they didn’t just remove friction. They opened the door to better performance, stronger close rates, and a more professional experience for everyone involved.